Build a personalized shopping assistant with Agents for Amazon Bedrock and Amazon OpenSearch service

Do you wish your e-commerce website can quickly provide your users exactly what is relevant to them? Are you looking to leverage your existing systems such as databases, and microservices to create a personalized shopping assistant? In this session, we explain how to build personalized search experiences using Amazon OpenSearch Service and Amazon Bedrock to enhance your customer experience and improve conversion rates. We share the key reference architecture and demonstrate how this solution enables your customers to quickly locate the relevant products with the requested features. Understand how the agent can compare product information, and provide recommendations. We also explain how to use generative AI with your existing systems to build user-friendly sites, and provide your customers with prompt and precise search results.

Speaker: Tuan Huynh, Senior Cloud Architect, AWS Professional Services