Personalize customer engagements with marketing automation

When it comes to customer communications, it is not surprising that personalization is the best way to ensure engagement with customers in the long run. Customers are more likely to give their attention to content that is tailored to their needs. In this session, we showcase how to use Amazon Pinpoint journeys to provide personalized multi-step customer experience based on audience attributes and behaviors; and how to use Amazon Personalize to ensure that the communication content is always specific and personalized for the recipient.
Speaker: Pierre Semaan, Head of SMB Solutions, AWS
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