Accelerate Customer 360 strategy on AWS

Customer behaviors and expectations have fundamentally changed, compelling organizations to look at approaches to accelerate digital transformation across the value chain. They do not make purchase decisions linearly and use many different, disparate channels to discover and research products—from social media and websites, to email marketing campaigns and targeted ads, as well as actually purchasing in a brick-and-mortar store. In this session, learn how to build the 360-degree view on your customers including their purchase behaviors and preferences and gain access to aggregate interactions across various touch points throughout the entire customer journey so as to tailor their experiences along the purchase journey. We share how these insights enable you to strategize personalized product offerings and marketing campaigns, and advance commitments to customer centricity and create the exceptional customer experiences. Download slides », Download demo  »

Speaker: Pierre Semaan, GTM Strategy and Solutions, SMB APJ, AWS