Consumer behaviors and expectations have fundamentally changed, compelling retailers to accelerate digital transformation across the value chain. Consumers do not shop linearly, they use many different, disparate channels along their shopping journey to discover and research products—from social media and websites, to email marketing campaigns and targeted ads, as well as actually shopping in a brick-and-mortar store. In this session, learn how to get a 360-degree view on your customers including their buying behaviors and preferences so as to tailor their experiences along the purchase journey. Get insights on how AWS empowers you to create the exceptional experiences built for the future of retail.
Speaker: Pierre Semaan, Head of SMB Solutions, AWS