Organizations want to unleash the value of data to increase agility, drive innovation, and improve efficiency. While data is abundant and growing rapidly, just producing or storing a lot of it does not automatically create value. Value is realized by creating a culture and an operating model that uses data to invent on behalf of customers using actionable insights, analytics, and AI and machine learning. However, cultural challenges, outdated governance models, organizational silos, and legacy execution approaches stand in the way of realizing this vision. Join this session to hear from Dr. Chris Marshall, Associate Vice President, IDC Asia Pacific, on what is a data culture including components of a good data culture, dividends from investing in a data culture and common challenges.
Speaker: Dr. Chris Marshall, Associate Vice President, Analytics, Big Data and Artificial Intelligence, IDC Asia Pacific