Developers and marketers need a solution that helps them to run and measure targeted campaigns to users across a variety of channels, including enticing them to engage with the application. Combined with the application and messaging analytics, this result in higher user engagement and better experience which in turn contribute to the improvement of the key performance indicators for the business. In this session, learn the basics on how you can use Amazon Pinpoint to run campaigns across multi-channels and how to integrate Amazon Pinpoint with your applications.

Speaker: Donnie Prakoso, Senior Developer Advocate, AWS