From customer acquisition to ongoing customer engagement, locating subscribers and representing their contact preferences are key to maintaining healthy customer lists. In this session, we cover the foundations of marketing automation to ensure the right message gets delivered to the right person, at the right time and in the right channel. We include a demo on how to use Amazon Pinpoint to make recommendations for a subscription process that incorporates the information you seek, manage opt-outs and optimizes the lists over time. Learn how Amazon Pinpoint can help you achieve your goals and scale globally with ease.
Speaker: Pierre Semaan, Head of SMB Solutions - APJ, AWS