Treat data as a strategic asset

As companies modernize technology infrastructure to capitalize on data-driven decision making and outcomes, efforts to drive cultural and organizational change often take a back seat to technology and process roadmaps. This approach can undermine the increasingly critical need to fully leverage data for business advantage. What’s standing in the way of data-driven culture? This eBook from IDG, sponsored by Amazon Web Services:

• Explores the challenges organizations face in establishing a data-driven culture
• Provides steps to begin to shift the collective mindset to treat data as a strategic asset that can improve operations and drive growth