Amazon’s Culture of Innovation (Level 100)

Since its humble beginnings as the "world's largest bookstore," Amazon has not only innovated across e-commerce and other adjacent segments but also introduced entirely new and unrelated businesses to the organization. This session explores how we have developed a culture to foster and encourage innovation throughout the organization centred on our mission “to be the earth’s most customer-centric company”. We share the mechanisms to facilitate innovative thinking, support structures to empower teams to build and the importance of building a culture to innovate.

Speaker: Richard Taylor, Digital Innovation Leader, AWS