Personalize content with generative AI and Amazon Personalize

Organizations are focused on ways to deliver highly personalized user experiences at scale to achieve higher customer engagement, conversion, and revenue while creating meaningful differentiation. In this session, we showcase how you can use Amazon Personalize with generative AI to boost your user engagement and provide highly-optimized customer interactions. Discover how to use Amazon Bedrock LLM foundation model with algorithms from Amazon Personalize to automatically generate thematic connections between recommended content for any interface. We also demonstrate how to build a custom solution with personalized content descriptions that can be integrated into your existing websites, applications, and email marketing systems with simple APIs.

Speakers: 
Tim Wu, Senior AI Specialist Solutions Architect, AWS
Tristan Nguyen, Senior Solutions Architect, AWS