Personalizing your customer experiences with generative AI on AWS

Organizations are looking at leveraging AI and machine learning to deliver personalized customer experiences, in order to increase customer engagement, loyalty and sales. Join this session as we explore the various traditional AI and generative AI solutions to provide personalized customer experience and scale personalization in a cost-effective manner. The session includes a demo on how to use machine learning algorithms and analyze consumer data, to deliver highly relevant and personalized recommendations based on individual preferences, previous purchases, and browsing behavior. Download slides », Download demo »

Speaker: Tim Wu, Senior AI Specialist Solutions Architect, AWS