Improve customer engagement and conversion with personalized user experiences (Level 200)
As the ability to deliver more sophisticated digital experiences evolve over time, the expectation and demand from customers to receive a more personalized experience from companies and products they engage with have also increased. Customers today expect real-time, curated experiences across digital channels as they consider, purchase, and use products and services. In this session, we deep-dive into using Amazon Personalize to create and manage personalized recommendations efficiently, letting you focus on the real value of the data for your business. Learn how to build applications capable of delivering a wide array of personalized experiences, including specific product recommendations, personalized product re-ranking, and customized direct marketing - with no ML experience required.
Alex Thewsey, AI/ML Specialist Solutions Architect, AWS