Builders Zone - Build an intelligent marketing kiosk using AWS AIML services

March 11, 2022

In this session, learn how to build a Smart Ad Display capable of serving relevant advertisements in real-time, based on the inference from the audience looking at it. Most advertising displays in retail today serve static or periodically shuffling ads, which change at regular intervals and are usually geared towards one segment of buyers. This leads to retailers to missing the opportunity of catering to other segments who would be near a billboard or a display. This session demonstrates how to build an intelligent solution where an advertising display can use an on-device camera, or feeds from nearby CCTV cameras of people passing by to identify the audience and serve them a personalized advertisement in near real-time. Learn how to use services like Amazon SageMaker and Amazon Rekognition to extract attributes like age, gender, height, and face-positioning and then feed these attributes into Amazon Personalize to serve more relevant, targeted advertisements.

AWS Services: Amazon Personalize, Amazon Rekognition, Amazon SageMaker, Amazon EventBridge, AWS Lambda, AWS AppSync, Amazon Kinesis, Amazon DynamoDB, Amazon Simple Storage Service (Amazon S3)

Speaker: Vatsal Shah, Senior Solutions Architect, AISPL

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